Amplifying Voices, Inspiring Shares
Elevating Our Online Business Coaches
Social Impact Through Strategic Design
Our Business Coach, a multifaceted keynote speaker, TV host, and recording artist, had an impactful message but faced a common challenge: his social media posts were seen but not shared. Aya Analytics stepped in to change the narrative.
The Metrics
Tangible Triumph in Numbers
Success Beyond Likes(based on audience size)
38 Shares: A record-breaking number for our Business.
13 Shares: Another post that significantly outperformed previous metrics.
Navigating the Social Media Silence
Challenge
Engagement Gap: Inspiring content was being seen but not sufficiently shared amongst followers. AKA views do not necessarily equate to comments and shares, which are more measurable metrics.
Listening, Aligning, and Creating
Our Diagnostic Approach
Brand Alignment: A deep dive into understanding and capturing the key messages our client sought to convey.
Aesthetic Resonance: Identifying a visual style that would not only represent but also resonate with his brand and audience.
Designing for Impact
Our Strategy
Custom Templates: Developed 40 unique templates, encapsulating the essence of Dr. Loren's brand.
User-Friendly Design: Ensured our client could effortlessly adapt these templates across various content types and platforms.
From Silent Scrolls
to Engaged SharesThe Transformation
Audience Applause: The new templates struck a chord, resonating widely with his followers.
Share Surge: Posts utilizing our templates witnessed record-breaking shares, propelling our client's message further. However, most important were the conversations that resulted from those posts, which were taken offline and into our client's funnel.